Recently we featured Brady Speth the CEO and founder of Riton Optics. Brady is a true visionary in the firearms optics market. He has revamped his line for 2020 Shot Show. Brady has done a fantastic job producing a series of lightweight scopes as well as taking a long look at his offered scope mounts. However many of Brady’s most revolutionary ideas come in the marketing and brand development space. The aggressive moves to establish a Riton Optics ambassador program and develop those programs to a new and unique level. This will connect greater with audiences and his audience with his brand. I recently had Brady Speth on The John Bartolo Show to sound off on many of the developments with his brand Riton Optics Brady goes on to drop some tremendous insight into his plans for 2020 and what is important to him going forward. I have said many times that I love where some companies are going with the direction of the products and focus. Keep your eyes on Riton Optics in the months to come and really look for Riton and Brady to take his team in the direction of forming a deeper connection with his customer base in order to provide the best optics and services for the customer. Look for Riton Optics everywhere optics are sold and if they do not carry Riton let them hear it!