John Bartolo Show – Aaron Davidson (Gunwerks)

By March 25, 2020March 24th, 2021No Comments

Short Summary:

Aaron Davidson of Gunwerks shares the ins and outs of the long range hunting business including how he arrived to where he is today and the twists and turns along the way. He offers his expertise on the various products available and what features are important along with what to expect for every budget. In conclusion, Aaron highlights how politics affect the industry and offers his long range projection.

Long Summary:

 Aaron Davidson of Gunwerks acclaimed his current success in the long range hunting business to being at the right place at the right time with a few lucky breaks. It didn’t hurt to create an iconic name. In addition, he gives kudos to his amazing team that works hard to “crush it,” the secret to continued success.

 Aaron shares that what sets Gunwerks apart from smaller start up shops is putting millions towards engineering, manufacturing and supply chain optimization for specific designs from top to bottom. If you compare all the parts and pieces with the small shop, they are limited by what they are able to do. He feels people mistake ability with the performance and experience. The key is a gun designed for very specific purposes, designed together to work together. Not only is the shooting experience different, but they are able to connect directly to the customer through the booth experience, over the phone, live chat and more. In addition, Aaron shares where he sees the premium gun market headed over the next three years. 

Gunwerks understands that customers want a premium product without being “nickeled and dimed.” Balancing the dynamic between the product sold, the client experience and the lifetime of ownership is a huge difference for the end user. They don’t see it as serving customers but keeping satisfied clients upon having a good experience. Furthermore, Aaron discusses effective range and the importance of spending wisely on specific features.

In closing, John and Aaron discuss how politics are affecting both the hunting and gun industry. They candidly share their projection for the future as well as what is important now for the industry to thrive as it should.


0:23 — John introduces Aaron Davidson of Gunwerks..

 1:15 — Aaron shares how he got to the place he is.

 3:00— Aaron explains where his business fits into the industry and what differentiates Gunwerks from smaller gun shops.

 11:00—Aaron shares how his products do better when premium rather than budget and where he sees the market going over the next three years.

 19:58 Aaron shares why the end use experience in the gun industry gets overlooked.

30:46 — Aaron touches on the difference between a social media picture with text vs. a video vs. podcast audio and why people respond so well to the unscripted raw reality of podcasts and other marketing efforts.

 38:37 — Aaron shares about their self produced TV Show, Long Range Pursuit, and the value in founder/owner storytelling.

 45:00 Aaron shares about how he also started an optics company along with Gunwerks which is a break even product for them but he sees it as a long term investment and is focusing more on five years from now.

55:00 Aaron and John discuss the growth of other brands and companies in the industry and the importance of innovation yet experience.

1:00 Aaron talks about the effectiveness of different bullets and technology with down rage performance when hunting game.

1:12 Aaron touches on guns and politics and the attacks on the hunting lifestyle.


Key Quotes:

 “The bottom line is we’ve dumped millions of dollars into engineering, manufacturing and supply chain optimizations that are top to bottom.”

“Our products are…advanced and we design them all together to work together.”

“If his experience is good, a satisfied customer will spend more money [as a return customer].”

“Brand experience and content creation is easy stuff but I will not poke fun at any other company on not doing those things that are right in front of your face.”

“We kind of changed the industry with the idea that every customer needs customization with their ballistic product.”

“It (optics) may not have been the most successful but what I got out of it is a team of engineers can do anything…We’ll see that payoff in product lines over the next couple years in products we’ll be pushing into the market space.”

“Advertising looks at what’s return now vs. branding which is five years from now.”

“There’s a need people have to create their own product…there’s a pride of ownership or decision making in crafting that system. We are going to see a pressure on the custom gun space.”

“Don’t spend a penny on a gun…on a that has inherent limitations including effective range.”

“We have major attacks on the hunting lifestyle from all sorts of angles.”


Where to find Aaron:

        Website: gunwerks.com